BMW (Bayerische Motoren Werke in German, or Bavarian Motor Works in English) is a German multinational company which currently produces automobiles and motorcycles, and also produced aircraft engines until 1945.
The company was founded in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa and the United States. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 vehicles produced. The Quandt family are long-term shareholders of the company, with the remaining stocks owned by public float.
Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The company has significant motorsport history, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.
Video BMW
History
1916--1923: Aircraft engine production
BMW's origins can be traced back to three separate German companies: Rapp Motorenwerke, Bayerische Flugzeugwerke and Automobilwerk Eisenach. The history of the name itself begins with Rapp Motorenwerke, an aircraft engine manufacturer. In April 1917, following the departure of the founder Karl Friedrich Rapp, the company was renamed Bayerische Motoren Werke (BMW).. BMW's first product was the BMW IIIa aircraft engine. The IIIa engine was known for good fuel economy and high-altitude performance. The resulting orders for IIIa engines from the German military caused rapid expansion for BMW.
After the end of World War I in 1918, BMW was forced to cease aircraft-engine production by the terms of the Versailles Armistice Treaty. To maintain in business, BMW produced farm equipment, household items and railway brakes. In 1922, former major shareholder Camillo Castiglioni purchased the rights to the name BMW, which led to the company descended from Rapp Motorenwerke being renamed Süddeutsche Bremse AG (known today as Knorr-Bremse). Castiglioni was also an investor in another aircraft company, called "Bayerische Flugzeugwerke", which he renamed BMW. The disused factory of Bayerische Flugzeugwerke was re-opened to produce engines for busses, trucks, farm equipment and pumps, under the brand name BMW. BMW's corporate history considers the founding date of Bayerische Flugzeugwerke (7 March 1916) to be the birth of the company.
1923--1939: Motorcycle and car production
As the restrictions of the Armistice Treaty began to be lifted, BMW began production of motorcycles in 1923, with the R32 model.
BMW's production of automobiles began in 1928, when the company purchased the Automobilwerk Eisenach car company. Automobilwerk Eisenach's current model was the Dixi 3/15, a licensed copy of the Austin 7 which had begun production in 1927. Following the takeover, the Dixi 3/15 became the BMW 3/15, BMW's first production car.
In 1932, the BMW 3/20 became the first BMW automobile designed entirely by BMW. It was powered by a four-cylinder engine, which BMW designed based on the Austin 7 engine.
BMW's first automotive straight-six engine was released in 1933, in the BMW 303. Throughout the 1930s, BMW expanded its model range to include sedans, coupes, convertibles and sports cars.
1939--1945: World War II
With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. The factory in Munich made ample use of forced labour: foreign civilians, prisoners of war and inmates of the Dachau concentration camp. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter", the Heinkel He 162 Spatz. The BMW 003 jet engine was first tested as a prime power plant in the first prototype of the Messerschmitt Me 262, the Me 262 V1, but in 1942 tests the BMW prototype engines failed on takeoff with only the standby Junkers Jumo 210 nose-mounted piston engine powering it to a safe landing. The few Me 262 A-1b test examples built used the more developed version of the 003 jet, recording an official top speed of 800 km/h (497 mph). The first-ever four-engine jet aircraft ever flown were the sixth and eighth prototypes of the Arado Ar 234 jet reconnaissance-bomber, which used BMW 003 jets for power. Through 1944 the 003's reliability improved, making it a suitable power plant for air frame designs competing for the Jägernotprogramm's light fighter production contract. which was won by the Heinkel He 162 Spatz design. The BMW 003 aviation turbojet was also under consideration as the basic starting point for a pioneering turboshaft powerplant for German armored fighting vehicles in 1944-45, as the GT 101. Towards the end of the Third Reich, BMW developed some military aircraft projects for the Luftwaffe, the BMW Strahlbomber, the BMW Schnellbomber and the BMW Strahljäger, but none of them were built.
1945--1959: Post-war rebuilding
During World War II, many BMW production facilities had been heavily bombed. BMW's facilities in East Germany were seized by the Soviet Government and the remaining facilities were banned by the Allies from producing motorcycles or automobiles. During this ban, BMW used basic secondhand and salvaged equipment to make pots and pans, later expanding to other kitchen supplies and bicycles.
In 1947, BMW was granted permission to resume motorcycle production and its first post-war motorcycle - the R24 - was released in 1948. BMW was still forbidden from producing automobiles, however the Bristol Aeroplane Company (BAC) was producing cars in England based on BMW's pre-war models, using plans that BAC had taken from BMW's German offices.
Production of automobiles resumed in 1952, with the BMW 501 large sedan. Throughout the 1950s, BMW expanded their model range with sedans, coupes, convertibles and sports cars. In 1954, the BMW 502 was BMW's first to use a V8 engine. To provide an affordable model, BMW began production of the Isetta micro-car (under licence from Iso) in 1955. Two years later, the four-seat BMW 600 was based on a lengthened version of the Isetta design. In 1959, the BMW 600 was replaced by the larger BMW 700 coupe/sedan.
1959--1968: Near bankruptcy and New Class
By 1959, BMW was in debt and losing money. The Isetta was selling well but with small profit margins. Their 501-based luxury sedans were not selling well enough to be profitable and were becoming increasingly outdated. Their 503 coupé and 507 roadster were too expensive to be profitable. Their 600, a four-seater based on the Isetta, was selling poorly. The motorcycle market imploded in the mid-1950s with increased affluence turning Germans away from motorcycles and toward cars. BMW had sold their Allach plant to MAN in 1954. American Motors and the Rootes Group had both tried to acquire BMW.
At BMW's annual general meeting on 9 December 1959, Dr. Hans Feith, chairman of BMW's supervisory board, proposed a merger with Daimler-Benz. The dealers and small shareholders opposed this suggestion and rallied around a counter-proposal by Dr. Friedrich Mathern, which gained enough support to stop the merger. At that time, the Quandt Group, led by half-brothers Herbert and Harald Quandt, had recently increased their holdings in BMW and had become their largest shareholder. In 1960, the development program began for a new range of models, called the "Neue Klasse" (New Class) project. The resulting New Class four-door sedans, introduced in 1962, are credited for saving the company financially and establishing BMW's identity as a producer of leading sports sedans.
In 1965, the New Class range was expanded with the 2000 C and 2000 CS luxury coupes. The range was further expanded in 1966 with the iconic BMW 02 Series compact coupes.
BMW acquired the Hans Glas company based in Dingolfing, Germany, in 1966. Glas vehicles were briefly badged as BMW until the company was fully absorbed. It was reputed that the acquisition was mainly to gain access to Glas' development of the timing belt with an overhead camshaft in automotive applications, although some saw Glas' Dingolfing plant as another incentive. However, this factory was outmoded and BMW's biggest immediate gain was, according to themselves, a stock of highly qualified engineers and other personnel. The Glas factories continued to build a limited number of their existing models, while adding the manufacture of BMW front and rear axles until they could be closer incorporated into BMW.
1968--1978: New Six, 3 Series, 5 Series, 7 Series
In 1968, BMW began production of its first straight-six engine since World War II. This engine coincided with the launch of the New Six large sedans (the predecessor to the 7 Series) and New Six CS large coupes (the predecessor to the 6 Series).
The first 5 Series range of mid-size sedans were introduced in 1972, to replace the New Class sedans. The 5 Series platform was also used for the 6 Series coupes, which were introduced in 1976. In 1975, the first model of the iconic 3 Series range of compact sedans/coupes was introduced. The 7 Series large sedans were introduced in 1978.
1978--1989: M division
The 1978 BMW M1 was BMW's first mid-engined sports car and was developed in conjunction with Lamborghini. It was also the first road car produced by BMW's motorsport division, BMW M. In 1980, the M division produced its first model based on a regular production vehicle, the E12 M535i. The M535i is the predecessor to the BMW M5, which was introduced in 1985 based on the E28 plaftorm.
In 1983, BMW introduced its first diesel engine, the M21. The first all-wheel drive BMW - the E30 325iX - began production in 1985, and in 1987 the E30 was BMW's first model produced in a wagon/estate body style.
The 1986 E32 750i was BMW's first V12 model. The E32 was also the first sedan to be available with a long-wheelbase body style (badged "iL" or "Li").
The BMW M3 was introduced in 1985, based on the E30 platform.
1989--1994: 8 Series, hatchbacks
The 8 Series range of large coupes was introduced in 1989 and in 1992 was the first application of BMW's first V8 engine in 25 years, the M60. It was also the first BMW to use a multi-link rear suspension, a design which was implemented for mass-production in the 1990 E36 3 Series.
The E34 5 Series, introduced in 1988, was the first 5 Series to be produced with all-wheel drive or a wagon body style.
In 1989, the limited-production Z1 began BMW's line of two-seat convertible Z Series models.
In 1993, the BMW 3 Series Compact was BMW's first hatchback model (except for the limited production 02 Series "Touring" models). These hatchback models formed a new entry-level model range below the other 3 Series models.
In 1992, BMW acquired a large stake in California-based industrial design studio DesignworksUSA, which they fully acquired in 1995.
The 1993 McLaren F1 is powered by a BMW V12 engine.
1994--1999: Rover ownership, Z3
In 1994, BMW bought the British Rover Group (which at the time consisted of the Rover, Land Rover, Mini and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was incurring huge losses and BMW decided to sell off several of the brands. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was launched in 2001.
In 1995, the E38 725tds was the first 7 Series to use a diesel engine. The E39 5 Series was also introduced in 1995, and was the first 5 Series to use rack-and-pinion steering and a significant number of suspension parts made from lightweight aluminium.
The BMW Z3 two-seat convertible and coupe models were introduced in 1995. These were the first mass-produced models outside of the 1/3/5 Series and the first model to be solely manufactured outside Germany (in the United States, in this case).
In 1998, the E46 3 Series was introduced, with the M3 model featuring BMW's most powerful naturally aspirated engine to date.
1999--2006: SUV models, Rolls-Royce
BMW's first SUV, the BMW X5, was introduced in 1999. The X5 was a large departure from BMW's image of sporting "driver's cars", however it was a very successful and resulted in other BMW X Series being introduced. The smaller BMW X3 was released in 2003.
The 2001 E65 7 Series was BMW's first model to use a 6-speed automatic transmission.
In 2002, the Z4 two-seat coupe/convertible replaced the Z3. In 2004, the 1 Series hatchbacks replaced the 3 Series Compact models as BMW's entry level models.
The 2003 Rolls-Royce Phantom was the first Rolls-Royce vehicle produced under BMW ownership. This was the end result of complicated contractual negotiations that began in 1998 when Rolls-Royce plc licensed use of the Rolls-Royce name and logo to BMW, but Vickers sold the remaining elements of Rolls-Royce Motor Cars to Volkswagen. In addition, BMW had supplied Rolls-Royce with engines since 1998 for use in the Rolls-Royce Silver Seraph.
In 2005, BMW's first V10 engine was introduced in the E60 M5. The E60 platform is also used for the E63/E64, which reintroduced the 6 Series models after a hiatus of 14 years.
2006--2013: Shift to turbocharged engines
BMW's first turbocharged petrol engine was the six-cylinder N54, which debuted in the 2006 E92 335i. In 2011, the F30 3 Series was released, with turbocharged engines being used on all models. This shift to turbocharging and smaller engines was reflective of general automotive industry trends. The M3 model based on the F30 platform is the first M3 to use a turbocharged engine.
BMW's first turbocharged V8 engine, the BMW N63, was introduced in 2008. Despite the trend to downsizing, in 2008 BMW began production of its first turbocharged V12 engine, the BMW N74. In 2011, the F10 M5 became the first M5 model to use a turbocharged engine.
In 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros.
The BMW X6 SUV was introduced in 2008. The X6 attracted controversy for its unusual combination of coupe and SUV styling cues.
In 2009, the BMW X1 compact SUV was introduced. The BMW 5 Series Gran Turismo fastback body style was also introduced in 2009, based on the 5 Series platform.
Controversial designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years.
BMW's first hybrid-powered car, the F01 ActiveHybrid 7, was introduced in 2010.
2013--present: Electric/hybrid power
BMW released their first electric car, the BMW i3 city car, in 2013. The i3 is also the first mass-production car to have a structure mostly made from carbon-fibre. BMW's first hybrid sportscar (and their first mid-engined car since the M1) is called the BMW i8 and was introduced in 2014. The i8 is also the first car to use BMW's first inline-three engine, the BMW B38.
In 2013, the BMW 4 Series replaced the coupe and convertible models of the 3 Series. Many elements of the 4 Series remained shared with the equivalent 3 Series model. Similarly, the BMW 2 Series replaced the coupe and convertible models of the 1 Series in 2013. The 2 Series was produced in coupe (F22), five-seat MPV (F45) and seven-seat MPV (F46) body styles. The latter two body styles are the first front-wheel drive vehicles produced by BMW. The F48 X1 also includes some front-wheel drive models.
The BMW X4 compact SUV was introduced in 2014.
The 2016 G11 740e and F30/F31 330e are the first plug-in hybrid versions of the 7 Series and 3 Series respectively.
Maps BMW
Company name and logo
The name BMW is an abbreviation for Bayerische Motoren Werke (German pronunciation: ['ba?????? m?'t???n? 'v???k?] ( listen)). The German name is not grammatically correct, because motorenwerke is a single word in German. The term Bayerische Motorenwerke (which has been used in several German publications and advertisements in the past) translates into English as Bavarian Motor Works, which has been used by BMW for marketing products in English-speaking countries. The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity which is owned by shareholders.
The terms Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles.
In the United States, some people prescribe that "beemer" should be used specifically for motorcycles and "bimmer" should be used for cars. Some of these people claim that "true aficionados" make this distinction and those who don't are "uninitiated." Usage in North American mainstream media also varies, for example the Canadian Globe and Mail prefers Bimmer and calls Beemer a "yuppie abomination", and the Tacoma News Tribune says that it is "auto snobs" who use the terms to distinguish between cars and motorcycles. An editor of Business Week was satisfied in 2003 that the question was resolved in favor of Bimmer by noting that a Google search yielded 10 times as many hits compared to Beemer, though googling gives very different results today.
The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades cutting through a blue sky. However, this portrayal was first used in a BMW advertisement in 1929 - twelve years after the logo was created - so this is not the origin of the logo itself.
Motorcycles
BMW began production of motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle after the failed Helios and Flink, was the "R32" in 1923, though production originally began in 1921. This had a "boxer" twin engine, in which a cylinder projects into the air-flow from each side of the machine. Apart from their single-cylinder models (basically to the same pattern), all their motorcycles used this distinctive layout until the early 1980s. Many BMW's are still produced in this layout, which is designated the R Series.
The entire BMW Motorcycle production has, since 1969, been located at the company's Berlin-Spandau factory.
During the Second World War, BMW produced the BMW R75 motorcycle with a sidecar attached. Having a unique design copied from the Zündapp KS750, its sidecar wheel was also motor-driven. Combined with a lockable differential, this made the vehicle very capable off-road, an equivalent in many ways to the Jeep.
In 1982, came the K Series, shaft drive but water-cooled and with either three or four cylinders mounted in a straight line from front to back. Shortly after, BMW also started making the chain-driven F and G series with single and parallel twin Rotax engines.
In the early 1990s, BMW updated the airhead Boxer engine which became known as the oilhead. In 2002, the oilhead engine had two spark plugs per cylinder. In 2004 it added a built-in balance shaft, an increased capacity to 1,170 cc and enhanced performance to 100 hp (75 kW) for the R1200GS, compared to 85 hp (63 kW) of the previous R1150GS. More powerful variants of the oilhead engines are available in the R1100S and R1200S, producing 98 and 122 hp (73 and 91 kW), respectively.
In 2004, BMW introduced the new K1200S Sports Bike which marked a departure for BMW. It had an engine producing 167 hp (125 kW), derived from the company's work with the Williams F1 team, and is lighter than previous K models. Innovations include electronically adjustable front and rear suspension, and a Hossack-type front fork that BMW calls Duolever.
BMW introduced anti-lock brakes on production motorcycles starting in the late 1980s. The generation of anti-lock brakes available on the 2006 and later BMW motorcycles pave the way for the introduction of electronic stability control, or anti-skid technology later in the 2007 model year.
BMW has been an innovator in motorcycle suspension design, taking up telescopic front suspension long before most other manufacturers. Then they switched to an Earles fork, front suspension by swinging fork (1955 to 1969). Most modern BMWs are truly rear swingarm, single sided at the back (compare with the regular swinging fork usually, and wrongly, called swinging arm). Some BMWs started using yet another trademark front suspension design, the Telelever, in the early 1990s. Like the Earles fork, the Telelever significantly reduces dive under braking.
BMW Group, on 31 January 2013, announced that Pierer Industrie AG has bought Husqvarna for an undisclosed amount, which will not be revealed by either party in the future. The company is headed by Stephan Pierer (CEO of KTM). Pierer Industrie AG is 51% owner of KTM and 100% owner of Husqvarna.
Automobiles
The current model lines of BMW automobiles are:
The 1 Series (F20/F21) is the entry level to BMW's current model range. It is produced in 3-door and 5-door hatchback body styles. A 4-door sedan variant (F52) is also sold in China.
The 2 Series (F22/F23) is BMW's entry level coupes and convertibles. The 2 Series range also consists of the "Active Tourer" (F45) and "Gran Tourer" (F46) body styles, which are 5-seat and 7-seat MPVs respectively.
The 3 Series (F30/F31/F34) range is produced in 4-door sedan, 4-door wagon (estate) and 5-door fastback ("Gran Turismo") body styles. A long-wheelbase sedan variant (F35) is also sold in China.
The 4 Series (F32/F33/F36) range is produced in 2-door coupe, 2-door convertible and 5-door fastback ("Gran Coupe") body styles.
The 5 Series (G30/G31) range is produced in sedan and wagon body styles. A long-wheelbase sedan variant (G38) is also sold in China.
The 6 Series (F06/F12/F13) range is produced in 2-door coupe, 2-door convertible and 4-door fastback ("Gran Coupe") body styles.
The 7 Series (G11/G12) range is produced in the 4-door sedan and long-wheelbase sedan body styles.
The X models consist of the X1 (F48), X3 (G01), X4 (F26), X5 (F15) and X6 (F16).
The Z Series consists of the Z4 (E89) 2-seat roadster.
Sometimes the model series are referred to by their German pronunciation: "Einser" ("One-er") for the 1 Series, "Dreier" ("Three-er") for the 3 Series, "Fünfer" ("Five-er") for the 5 Series, "Sechser" ("Six-er") for the 6 Series and "Siebener" ("Seven-er") for the 7 Series. These are not actually slang, but are the normal way that such letters and numbers are pronounced in German.
i models
The BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles. The sub-brand initial plans called for the release of two vehicles; series production of the BMW i3 all-electric car began in September 2013, and the market launch took place in November 2013 with the first retail deliveries in Germany. The BMW i8 sports plug-in hybrid car was launched in Germany in June 2014.
In 2014, BMW developed a prototype of street lights equipped with power sockets to charge electric cars, called Light and Charge. Two of these charging facilities were installed at BMW's headquarters in Munich. In 2015, BMW in cooperation with SCHERM Group has started deploying electric trucks on European roads, making it the first company to ever do so. The truck itself is manufactured by the Terberg Group, one of the world's largest independent specialist vehicle suppliers.
Combined sales of the BMW i brand models reached the 50,000 unit milestone in January 2016. Two years after its introduction, the BMW i3 ranked as the world's third best selling all-electric car in history. Global sales of the BMW i3 achieved the 50,000 unit milestone in July 2016.
In February 2016, BMW announced the introduction of the "iPerformance" model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016. The aim is to provide a visible indicator of the transfer of technology from BMW i to the BMW core brand. The new designation will be used first on the plug-in hybrid variants of the latest BMW 7 Series. Global sales of all BMW plug-in electrified models achieved the 100,000 unit milestone in early November 2016, consisting of more than 60,000 BMW i3s, over 10,000 BMW i8s, and about 30,000 from combined sales of all BMW iPerformance plug-in hybrid models.
As of November 2016, four BMW electrified models have been released, the BMW X5 xDrive40e iPerformance, BMW 225xe iPerformance Active Tourer, BMW 330e iPerformance, and the BMW 740e iPerformance. The BMW 530e iPerformance is scheduled to be released in Europe March 2017 as part of the upcoming seventh generation BMW 5 Series lineup. Global sales of all plug-in electrified models achieved the 100,000 unit milestone in early November 2016, consisting of more than 60,000 i3s, over 10,000 i8s, and about 30,000 from combined sales of all BMW iPerformance plug-in hybrid models. Combined global sales of BMW's electrified models totaled more than 62,000 units in 2016, and 103,080 in 2017, including MINI brand electrified vehicles. BMW cumulative sales of BMW Group's electrified vehicles passed the 200,000 unit milestone in December 2017.
M models
BMW produce a number of high-performance derivatives of their cars developed by their BMW M GmbH (previously BMW Motorsport GmbH) subsidiary.
The current M models are:
- M2 - F87 Coupé (2015 to present)
- M3 - F80 Sedan (2013 to present)
- M4 - F82 Coupé/F83 Convertible (2014 to present)
- M5 - F10 Saloon (2011 to present)
- M6 - F06 Gran Coupé/F12 Convertible/F13 Coupé (2012 to present)
- X5 M - F15 SAV (2014 to present)
- X6 M - F16 SAV (2014 to present)
Naming convention for models
Motorsport
BMW has a long history of motorsport activities, including:
- Touring cars, such as DTM, WTCC, ETCC and BTCC
- Formula One
- Endurance racing, such as 24 Hours Nürburgring, 24 Hours of Le Mans, 24 Hours of Daytona and Spa 24 Hours
- Isle of Man TT
- Dakar Rally
- American Le Mans Series
- Formula BMW - a junior racing Formula category.
- Formula Two
Involvement in the arts
Manufacturers employ designers for their cars, but BMW has made efforts to gain recognition for exceptional contributions to and support of the arts, including art beyond motor vehicle design. These efforts typically overlap or complement BMW's marketing and branding campaigns.
Art Cars
In 1975, Alexander Calder was commissioned to paint the 3.0CSL driven by Hervé Poulain at the 24 Hours of Le Mans, which became the first in the series of BMW Art Cars. This led to more BMW Art Cars, painted by artists including Andy Warhol, Jenny Holzer, Roy Lichtenstein and others. The cars, currently numbering 17, have been shown at the Louvre, Guggenheim Museum Bilbao, Los Angeles County Museum of Art and New York's Grand Central Terminal.
Architecture
BMW's Munich headquarters represents the cylinder head of a 4-cylinder engine. It was designed by Karl Schwanzer and was completed in 1972. The building has become a European icon and was declared a protected historic building in 1999. The main tower consists of four vertical cylinders standing next to and across from each other. Each cylinder is divided horizontally in its center by a mold in the facade. Notably, these cylinders do not stand on the ground; they are suspended on a central support tower.
BMW Museum is a futuristic cauldron-shaped building, which was also designed by Karl Schwanzer and opened in 1972. The interior has a spiral theme and the roof is a 40-metre diameter BMW logo.
BMW's exhibition space in Munich, BMW Welt, was designed by Coop Himmelb(l)au and opened in 2007. It includes a showroom and lifting platforms where a customer's new car is theatrically unveiled to the customer.
The BMW Central Building in Leipzig was designed by Zaha Hadid.
Film
In 2001 and 2002, BMW produced a series of 8 short films called The Hire, which had plots based around BMW models being driven to extremes by Clive Owen. The directors for The Hire included Guy Ritchie, John Woo, John Frankenheimer and Ang Lee. In 2016, a ninth film in the series was released.
The 2006 "BMW Performance Series" was a marketing event geared to attract black car buyers. It included the "BMW Pop-Jazz Live Series" - a tour headlined by jazz musician Mike Phillips - and the "BMW Blackfilms.com Film Series" highlighting black filmmakers.
Visual arts
BMW was the principal sponsor of the 1998 The Art of the Motorcycle exhibition at the Solomon R. Guggenheim Museum and other Guggenheim museums, though the financial relationship between BMW and the Guggenheim was criticised in many quarters.
In 2012, BMW began sponsoring Independent Collectors production of the BMW Art Guide, which is the first global guide to private and publicly accessible collections of contemporary art worldwide. The 2016 edition features 256 collections from 43 countries.
Production
BMW produces complete automobile at its factories in Germany (Munich, Dingolfing, Regensburg and Leipzig), United States (Greer), South Africa (Rosslyn) and China (Shenyang). BMW also has local assembly operation using complete knock down components in Thailand, Russia, Egypt, Indonesia, Malaysia, and India, for 3, 5, 7 series and X3.
In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries. In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands).
BMW Motorcycles are being produced at the company's Berlin factory, which earlier had produced aircraft engines for Siemens.
By 2011, about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models. On average, 9,000 vehicles per day exit BMW plants, and 63% are transported by rail.
Annual production since 2005 is as follows:
Sales
Vehicles sold in all markets according to BMW's annual reports.
* Since 2008, motorcycle productions and sales figures include Husqvarna models.
** Excluding Husqvarna, sales volume up to 2013: 59,776 units.
In China, BMW sold 415,200 vehicles between January and November 2014, through a network of over 440 BMW stores and 100 Mini stores.
Industry collaboration
BMW has collaborated with other car manufacturers on the following occasions:
- McLaren Automotive: BMW designed and produced the V12 engine that powered the McLaren F1.
- Peugeot and Citroën: Joint production of four-cylinder petrol engines, beginning in 2004.
- Daimler Benz: Joint venture to produce the hybrid drivetrain components used in the ActiveHybrid 7.
- Toyota: Three-part agreement in 2013 to jointly develop fuel cell technology, develop a joint platform for a sports car (the 2018 BMW Z4/Toyota Supra) and research lithium-air batteries.
- Audi and Mercedes: Joint purchase of Nokia's Here WeGo (formerly Here Maps) in 2015.
Sponsorships
In soccer (football), BMW sponsors Bundesliga club Eintracht Frankfurt.
At the London 2012 Olympic games, BMW's sponsorship included providing 4000 BMWs and Minis. BMW also made a six-year sponsorship deal with the United States Olympic Committee (USOC) in July 2010.
In golf, BMW has sponsored various events, including the PGA Championship, the BMW Italian Open, the BMW Masters in China and the BMW International Open in Germany.
In rugby, BMW sponsored the South Africa national rugby union team from 2011 to 2015.
Environmental record
The company is a charter member of the U.S. Environmental Protection Agency's (EPA) National Environmental Achievement Track, which recognizes companies for their environmental stewardship and performance. It is also a member of the South Carolina Environmental Excellence Program.
Since 1999, BMW has been named the world's most sustainable automotive company every year by the Dow Jones Sustainability Index. The BMW Group is one of three automotive companies to be featured every year in the index. In 2001, the BMW Group committed itself to the United Nations Environment Programme, the UN Global Compact and the Cleaner Production Declaration. It was also the first company in the automotive industry to appoint an environmental officer, in 1973. BMW is a member of the World Business Council for Sustainable Development.
In 2012, BMW was the highest automotive company in the Carbon Disclosure Project's Global 500 list, with a score of 99 out of 100. The BMW Group was rated the most sustainable DAX 30 company by Sustainalytics in 2012.
To reduce vehicle emissions, BMW is improving the efficiency of existing fossil-fuel powered models, while researching electric power, hybrid power and hydrogen for future models.
Bicycles
BMW branded bicycles are sold online and through dealerships. The BMW Turbo Levo FSR 6Fattie electric mountain bike was produced in partnership with Specialized and the BMW Cruise e-Bike NBG III uses a Bosch motor and battery.
Car-sharing services
DriveNow is a joint-venture between BMW and Sixt that was launched in Munich in June 2011, and now operates in thirteen cities around Europe. As of December 2012, DriveNow operates over 1,000 vehicles, which serve five cities worldwide and over 60,000 customers.
In the United States, BMW launched the ReachNow car-sharing service in Seattle in April 2016. ReachNow currently operates in Seattle, Portland and Brooklyn.
Overseas subsidiaries
Brazil
On 9 October 2014, BMW's new South American automobile plant in Araquari, Santa Catarina assembled its first car, an F30 3 Series. The cars assembled at Araquari are the F20 1 Series, F30 3 Series, F48 X1, F25 X3 and Mini Countryman. Cars are assembled from complete knock-down components.
Canada
The first BMW dealership in Canada was opened in 1969. In 1986, BMW established a head office in Canada.
BMW sold 28,149 vehicles in Canada in 2008.
China
Signing a deal in 2003 for the production of sedans in China, May 2004 saw the opening of a factory in the North-eastern city of Shenyang where Brilliance Auto produces BMW-branded automobiles in a joint venture with the German company.
Egypt
Bavarian Auto Group became sole importer of the BMW and Mini brands in 2003.
At the BMW assembly plant in 6th of October City, the 3 Series, 5 Series, 7 Series, X1 and X3 are assembled from complete knock-down components.
India
BMW India was established in 2006 as a sales subsidiary in Gurugram.
A BMW assembly plant was opened in Chennai in 2007, assembling 3 Series, 5 Series, 7 Series, X1, X3, X5, Mini Countryman and motorcycle models from complete knock-down components.
Japan
BMW Japan Corp, a wholly owned subsidiary, imports and distributes BMW vehicles in Japan.
Mexico
In July 2014, BMW announced it was establishing a plant in Mexico, in the city and state of San Luis Potosi involving an investment of $1 billion. The plant will employ 1,500 people, and produce 150,000 cars annually, commencing in 2019.
South Africa
BMWs have been assembled in South Africa since 1968, when Praetor Monteerders' plant was opened in Rosslyn, near Pretoria. BMW initially bought shares in the company, before fully acquiring it in 1975; in so doing, the company became BMW South Africa, the first wholly owned subsidiary of BMW to be established outside Germany. Unlike United States manufacturers, such as Ford and GM, which divested from the country in the 1980s, BMW retained full ownership of its operations in South Africa.
Following the end of apartheid in 1994, and the lowering of import tariffs, BMW South Africa ended local production of the 5 Series and 7 Series, in order to concentrate on production of the 3 Series for the export market. South African-built BMWs are now exported to right hand drive markets including Japan, Australia, New Zealand, the United Kingdom, Indonesia, Malaysia, Singapore, and Hong Kong, as well as Sub-Saharan Africa. Since 1997, BMW South Africa has produced vehicles in left-hand drive for export to Taiwan, the United States and Iran, as well as South America.
Three unique models that BMW Motorsport created for the South African market were the E23 M745i (1983), which used the M88 engine from the BMW M1, the BMW 333i (1986), which added a six-cylinder 3.2-litre M30 engine to the E30, and the E30 BMW 325is (1989) which was powered by an Alpina-derived 2.7-litre engine.
BMWs with a VIN starting with "NC0" are manufactured in South Africa.
United States
BMW cars have been officially sold in the United States since 1956 and manufactured in the United States since 1994. The first BMW dealership in the United States opened in 1975. In 2016, BMW was the twelfth highest selling brand in the United States.
The manufacturing plant in Spartanburg, South Carolina has the second highest production of the BMW plants worldwide, currently producing approximately 1,400 vehicles per day. The models produced at the Spartanburg plant are the X3, X4 and X5 SUV models.
In addition to the South Carolina manufacturing facility, BMW's North American companies include sales, marketing, design, and financial services operations in the United States, Mexico, Canada and Latin America.
Marketing
Slogan
The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by 'Joy', a campaign intended to make the brand more approachable and to better appeal to women, but by 2012 BMW had returned to 'The Ultimate Driving Machine'.
April Fools
BMW has garnered a reputation over the years for its April Fools pranks, which are printed in the British press every year. In 2010, they ran an advertisement in The Guardian announcing that customers would be able to order BMWs with different coloured badges to show their affiliation with the political party they supported.
Audio logo
In 2013, BMW replaced the 'double-gong' sound used at the end of TV and radio advertisements since 1999. The new sound was described as "introduced by a rising, resonant sound and underscored by two distinctive bass tones that form the sound logo's melodic and rhythmic basis." The new sound was first used in the BMW 4 Series Concept Coupe TV commercial.
See also
- BMW FIZ
- BMW Group Classic
- List of BMW engines
- ConnectedDrive
References
Further reading
- Grunert, Manfred; Triebe, Florian (2006), BMW Group Mobile Tradition, ed. (in German), Das Unternehmen BMW seit 1916, München: BMW Group Mobile Tradition, ISBN 978-3-932169-46-5
- Kiles, David (2004) (in German), Driven: Inside BMW, the Most Admired Car Company in the World, Wiley, pp. 328, ISBN 978-0-471-26920-5
- Schrader, Halwart (2004) (in German), Typenkompass BMW, Stuttgart: Motorbuch, ISBN 3-613-02386-5
- Werner, Constanze (2006) (in German), Kriegswirtschaft und Zwangsarbeit bei BMW, München: Oldenbourg, ISBN 978-3-486-57792-1
- Noakes, Andrew (in German), BMW. Vom 328 Roadster und der Isetta bis zum 5er Gran Turismo, Bath: Parragon Books, ISBN 978-1-4075-6814-0
- Schrader, Halwart (2011) (in German), BMW. Passion - Power - Perfektion., Stuttgart: Motorbuch-Verlag, ISBN 978-3-613-03378-8
Source of the article : Wikipedia
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